Mushi Labs was founded in 2014. We started out as a small SEO consultancy dedicated to serving reliable expertise in a space filled with misinformation and snake oil. Since then, we've built on our core business with a couple new ventures:
In 2005, there was an animated series called Mushishi. In the series, small, primitive life forms called 'Mushi' have profound effects human lives, but remain mostly unseen.
The idea that SEO is analogous – a variety of obscure factors affecting search traffic – got into our heads, so we decided to call ourselves Mushi Labs. But perhaps more importantly, mushilabs.com wasn't taken.